Why and who need to manage their Reputation?
No matter, it is an individual, brand or company online reputation is essential for everyone’s success. It takes long time, may be in years to build a reputation in the market, in the industry among the psychology of target market or existing customers and only takes no time to spoil it completely. A company may lose a lot of business due to a single negative post or comment on your company’s online profile. Generally, 93% of searchers take their purchase decision and gathers prior to the final purchase order and it influences a lot in the business/sales process. If they would find it in a negative way, then what will happen to your business? Think it and take it seriously. If your target audience does not feel impressed by your online reputation, they may switch their purchase decision to your competitor. If it happens continuously, you may lose business, which will be hard to regain it back. We must be extra careful that bad reviews, opinion, comment or news spreads like a wild fire.
Problem Identification and Analysis:
- inspect the brand performance on the internet or Search engine result pages.
- Classification of the negative issues in the web pages.
- Bottom level tracking of all communication medium (Social media pages, Blog, forum and news feeds etc.).
- Research on influential attributes of brand equity.